App, Performance Marketing Analyst

Requisitos

• 2–3 years of growth marketing or user acquisition experience
• 1–2 years of app performance marketing experience, primarily paid social UA (this will be tested)
• Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge
• Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)
• Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC

Desejáveis

• Industry Expertise: Actively learns and shares new industry insights
• Experience with consumer subscription apps
• Freemium model familiarity for subscription apps
• Understanding of user onboarding flows and paywall testing
• Adaptability to platform changes, including iOS and social media algorithms