Paid Media Analyst

Requisitos

• **How to apply:** Send an email to filipe.f@levelupleads.io with your linkedin profile/resume and a short video aobut your experience related to this role. **About LevelUp Leads** LevelUp Leads is a sales development and appointment setting agency
• Our team becomes your sales development engine, providing the people, data, technology, and campaign execution to give you more selling opportunities
• We manage everything from data sourcing to copywriting to campaign management, creating more pipeline and revenue for your business
• We’re now looking for a Paid Media Analyst who can plan, launch, manage, and optimize paid campaigns across LinkedIn Ads and Google Ads
• This is a hands-on role for someone who understands performance marketing, B2B lead generation, testing, reporting, and campaign execution. **What You’ll Be Doing** * Plan, launch, and manage paid media campaigns across LinkedIn Ads and Google Ads * Build campaign structures based on audience, intent, funnel stage, and offer * Manage LinkedIn Ads campaigns focused on B2B lead generation, ABM, retargeting, and pipeline growth * Manage Google Ads campaigns, including Search, Display, Performance Max, and remarketing when needed * Conduct keyword research, audience research, competitor research, and campaign audits * Write and test ad copy variations for different campaigns and audience segments * Analyze campaign performance and recommend optimizations based on CPL, conversion rate, lead quality, and pipeline impact * Review landing pages and suggest improvements to increase conversion rates * Work with tracking tools such as GA4, Google Tag Manager, HubSpot, and ad platform pixels * Prepare performance reports with clear insights, next steps, and optimization priorities * Collaborate with the internal team on creative, copy, targeting, offers, and campaign strategy * Stay current with paid media trends, platform updates, and B2B advertising best practices **What We’re Looking For** * 4+ years of experience in paid media, performance marketing, or digital advertising * Strong hands-on experience with LinkedIn Ads and Google Ads is required * Experience managing B2B lead generation campaigns is strongly preferred * Comfortable working with campaign budgets, targeting, bidding, conversion tracking, and reporting * Strong understanding of funnel strategy, landing pages, audience segmentation, and retargeting * Experience with GA4, Google Tag Manager, HubSpot, LinkedIn Campaign Manager, and Google Ads * Able to analyze data and turn performance numbers into clear recommendations * Strong writing skills for ad copy, campaign messaging, and performance insights * C1 English level or above is required and will be tested * Able to work independently, communicate clearly, and manage multiple accounts at once * Must overlap at least half of your workday with CST/EST **Why Join LevelUp Leads?** * Work with a fast-growing, globally distributed team * Manage campaigns with a direct impact on pipeline and revenue * Collaborate with a team that values ownership, creativity, testing, and results * Get exposure to B2B growth, outbound strategy, paid acquisition, and sales development * Remote-first environment with flexible collaboration