Analista de negocios e sistemas senior

Requisitos

• 6+ years as Business Analyst, Functional Analyst or Systems Analyst in high-complexity enterprise environments
• Hands-on experience in Martech projects (CRM, marketing automation or journey orchestration, e.g
• Braze, Insider, Salesforce Marketing Cl..
• Functional understanding of customer data and system integrations (events, attributes, audience structuring, API logic)
• Mastery of business process elicitation and modeling (as-is/to-be) and functional specification
• Proven track record running tests, functional validations and homologation (UAT) sessions with business users

Desejáveis

• Direct experience with Adobe ecosystem (Adobe Journey Optimizer, Adobe Experience Platform or Adobe Campaign)
• Prior experience in the core of large migration programs between marketing platforms
• SQL skills for querying, extracting and validating structured data
• Applied knowledge of Customer Journey Analytics or Adobe Analytics
• Practical knowledge of LGPD and consent management applied to marketing communication and audience structuring