Senior Director of Lifecycle Marketing

Requisitos

• Significant experience leading Lifecycle, CRM, Retention, or Loyalty for a high-growth consumer or digitally native business
• Proven experience building lifecycle strategies that measurably improve LTV, repeat purchase behavior, and customer economics, beyond att..
• Deep expertise in customer segmentation, cohort analysis, CRM automation, experimentation, personalization, and lifecycle measurement
• Strong analytical and commercial instincts with the ability to move from data → insight → recommendation → action
• Experience building sophisticated customer journeys across onboarding, post-purchase, loyalty, cross-sell, winback, and reactivation