Paid Media Manager (Contractor)

Requisitos

• **Position Title**: Paid Media Manager (Contract) **Location:** US-Remote **Type:** Contract
• Hourly Rate **About the role** The Paid Media Manager will be responsible for execution of boosting Creator posts on Instagram and TikTok, from start to finish, including but not limited to campaign set-up, targeting parameters, implementation of UTM tracking, reporting on campaign performance, etc, for brands in verticals such as Fashion, Beauty, Big-Box retailers, retail media networks, etc
• The ideal candidate will have 5+ years of digital media experience, specifically paid social, including but not limited to META, and TIKTOK
• This candidate will manage and coordinate budgets, planning calendars, assets, materials and approvals
• Role requires marketing knowledge with creativity and passion to deliver bar-raising, best-in-class digital marketing
• The ideal candidate will have experience implementing and managing paid social campaigns, working closely with creator content, and influencer marketing campaigns, collaboration with sales departments, and analyzing results and performance. **How you will make an impact** - Develop, strategize, and execute creator boosting campaigns against targeted audiences from ideation to post campaign analysis - Facilitate teams campaign operations and workflow deadlines, deliverables and processes to ensure successful and on-time campaign execution - Support the Marketing team by monitoring KPIs (such as website traffic, top-of-funnel conversions, ads performance, and revenue) and informing on findings - Perform analysis of key business metrics to evaluate success and growth opportunities - Coordinate boosting efforts with Campaign Operations team **Key Measures:** - Effectively manage Media Boosting on META and TIKTOK driving significant incremental traffic through boosted posts that beat industry standard media buy click through rates. - Drive incremental revenue by supporting sales in growing existing client relationships, revenue streams and total revenue. - Achievement of marketing implementation and success metrics - Disciplined campaign development and execution - Contributing to a robust and scalable funnel that grows relationships and revenue streams and overall revenue from existing clients - Able to report on performance, with understanding of multi-touch attribution modeling and experience sharing insights across teams. **What you will bring to LTK** - Bachelor’s Degree in Business, Marketing or Communications
• - 5+ years of experience with paid social media, for DTC/B2C brands
• Hands on keyboard, implementation, and execution of campaigns is a must. - Base knowledge of UTM parameters. - Ability to multitask, prioritize and collaborate to meet deadlines in a dynamic fast-paced environment - A mindset focused on seizing opportunities and moving with urgency - Dedication to fierce prioritization and operational excellence - Adaptability to a dynamic, fast-moving environment - A growth mindset and openness to feedback #LI-AJ1