Growth Marketing Manager

Requisitos

• **Growth Marketing Manager** *Paid and Organic Marketing* *ClickGrow | Full-Time | Remote — Latin America* **About ClickGrow** ClickGrow is an AI marketing platform that helps small businesses automate their marketing and grow
• We’re looking for a hands-on Growth Marketing Manager to own ClickGrow’s marketing strategy and execution
• You’ll work directly with our founder to build awareness, attract qualified customers, and convert more leads and free trials into paying subscribers
• You’ll manage marketing for ClickGrow itself
• All campaigns and customer-facing content will be in English. **About the Role** You’ll own our marketing calendar, campaigns, testing priorities, and performance reporting across paid and organic channels
• The ideal candidate has strong paid acquisition experience and practical skills across content, email, and conversion optimization
• You can identify opportunities, prioritize the work, launch campaigns, and use results to guide your next decisions. **What You’ll Do** **Paid Acquisition** • Manage Facebook and Instagram campaigns, including budgets, audiences, retargeting, creative testing, and optimization. • Develop and test ad concepts, copy, images, and video creatives. • Recommend budget allocation and evaluate additional paid channels, including Google Ads
• Organic Marketing and Content • Manage ClickGrow’s social media and content calendar. • Repurpose founder videos, product demos, customer stories, and educational content into marketing assets. • Create and publish posts, short videos, and other content using AI and creative tools. • Identify and prioritize opportunities through SEO, partnerships, and referrals
• Email and Conversion • Build and improve lead nurturing, trial conversion, and reactivation campaigns. • Develop landing page messaging, offers, headlines, and calls to action. • Run experiments to improve visitor-to-trial and trial-to-paid conversion. • Coordinate with our product and development team on changes requiring technical support
• Strategy and Reporting • Maintain a prioritized marketing plan with clear goals and deadlines. • Track campaign spend, cost per trial, customer acquisition cost, conversion rates, and revenue from acquired customers. • Review campaign tracking and coordinate fixes when needed. • Provide weekly updates covering results, insights, and recommended next steps. **Required Experience and Skills** • 3+ years of hands-on growth or digital marketing experience, with measurable results. • Proven experience personally managing and optimizing Facebook and Instagram ads. • Hands-on experience in at least two additional areas: email marketing, organic social/content, Google Ads, SEO, or conversion optimization. • Experience marketing to English-speaking audiences, preferably US customers. • Strong understanding of acquisition funnels, creative testing, segmentation, and marketing analytics. • Experience using AI tools for copywriting, research, and creative production. • Ability to create and edit marketing assets using Canva, CapCut, or similar tools. • Strong organization, attention to detail, and ability to execute independently. • Based in Latin America. • A reliable working computer, stable high-speed internet, and a suitable environment for Zoom meetings. **English Requirements** Excellent spoken and written English is essential
• You must be able to confidently participate in strategy meetings, understand our target audience, and review English marketing content
• We use AI to assist with copy and creative production
• You must still be able to improve the output, correct errors, and ensure the final content sounds natural and accurately represents ClickGrow. **Preferred Experience** • Marketing for a SaaS or subscription business. • Improving free-trial conversion and customer acquisition. • Marketing to small business owners. • Working directly with founders or small teams. • Using marketing automation and attribution tools. **Your First 90 Days** Working with our founder, you’ll: • Review our existing campaigns, content, email flows, and acquisition funnel. • Establish a performance baseline and clear weekly reporting. • Build a prioritized marketing plan and consistent publishing calendar. • Launch recurring creative and conversion tests. • Improve key email nurture campaigns. • Recommend what to scale, improve, or stop based on results
• Performance targets will be agreed upon after reviewing our existing data and resources. **Work Schedule** • Full-time: 40 working hours per week. • Monday through Friday, 9:00 AM–5:30 PM US Eastern Time, including a 30-minute daily break. • The schedule follows New York time, including daylight saving changes. • Fully remote, based in Latin America. **Why Join ClickGrow** • Work directly with the founder and influence marketing decisions. • Take ownership of marketing for an AI software company. • Use AI tools and test ideas across multiple channels. • See the direct impact of your work on customer and revenue growth. **How to Apply** Submit your resume to apply
• Selected candidates will be invited to a discovery meeting over Zoom to discuss their experience, learn more about the role, and meet us personally