Analista de Demand Generation

Requisitos

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Public Relations, or a related field
• Professional experience in demand generation, growth marketing, performance marketing, inbound marketing, or a similar discipline
• Experience in B2B marketing, preferably within technology companies or other business-to-business environments
• Proven experience planning, executing, and managing marketing campaigns across multiple channels
• Understanding of marketing and sales funnel dynamics, lead generation strategies, and key performance indicators

Desejáveis

• Experience working in technology, Software as a Service (SaaS), or cloud computing companies
• Familiarity with complex B2B sales processes and longer sales cycles
• Knowledge of search engine optimization (SEO), website analytics, and organic performance measurement
• Experience integrating marketing and sales operations to improve lead conversion and pipeline efficiency
• Familiarity with Microsoft Dynamics or similar CRM platforms